Privacy policy
PRIVACY POLICY
Last Updated: Jan 9, 2026
This Privacy Policy describes how RUBRA (“we,” “us,” or “our”) collects, uses, and discloses personal information when you visit, use, or make a purchase from our website or otherwise interact with our services (collectively, the “Services”).
RUBRA operates this website and online store, including all related content, features, tools, products, and services, to provide customers with a curated shopping experience. Our store is powered by Shopify, which enables us to deliver the Services.
If there is any conflict between our Terms of Service and this Privacy Policy regarding personal information, this Privacy Policy governs.
By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.
1. Personal Information We Collect
“Personal information” means information that identifies, relates to, or can reasonably be linked to you. It does not include anonymized or de-identified information.
Depending on how you interact with the Services, we may collect the following categories of personal information:
Information You Provide Directly
* Name
* Email address
* Billing and shipping address
* Phone number
* Account credentials and preferences
* Communications with us (e.g., customer support inquiries)
Transaction & Payment Information
* Items viewed, added to cart, purchased, returned, or exchanged
* Order history and transaction details
* Payment information (processed securely by third-party payment processors)
Automatically Collected Information
* IP address
* Browser type and device information
* Network connection and unique identifiers
* Usage data and interactions with the Services
We collect this information using cookies and similar technologies.
2. Sources of Personal Information
We collect personal information from:
* You, when you create an account, place an order, or contact us
* Your device, automatically through the Services
* Service providers that process information on our behalf
* Business partners or third parties, as permitted by law
3. How We Use Personal Information
We use personal information to:
Provide and Improve the Services
* Process payments and fulfill orders
* Manage accounts and preferences
* Facilitate shipping, returns, and exchanges
* Provide customer support
* Personalize your shopping experience
Marketing and Advertising
* Send promotional communications (email, text, or mail)
* Display targeted advertising based on your interactions
You may opt out of marketing communications at any time.
Security and Fraud Prevention
* Protect accounts and transactions
* Detect fraudulent or unlawful activity
* Maintain the integrity of our Services
Legal and Compliance Purposes
* Comply with legal obligations
* Respond to lawful requests
* Enforce our terms and policies
4. How We Share Personal Information
We may share personal information with:
* Shopify, which powers our store
* Payment processors and financial institutions
* Shipping and fulfillment providers
* IT, analytics, customer support, and cloud service providers
* Marketing and advertising partners
We do not sell personal information.
We may also disclose information:
* With your consent or at your direction
* In connection with a business transaction
* To comply with legal obligations
* To protect our rights and users
5. Relationship With Shopify
The Services are hosted by Shopify, which processes personal information to provide and improve the Services. Your information may be transferred to and processed in countries outside your residence.
Shopify may use data from your interactions with our store and other merchants to provide enhanced services. Shopify is responsible for processing this data and responding to applicable privacy rights requests.
Learn more at: [https://privacy.shopify.com](https://privacy.shopify.com)
6. Cookies & Tracking Technologies
We use cookies and similar technologies to:
* Enable core website functionality
* Analyze site performance
* Improve user experience
You may control cookies through your browser settings.
7. Third-Party Websites
The Services may contain links to third-party websites. We are not responsible for their privacy practices or content. Your interactions with third-party sites are governed by their own policies.
8. Children’s Privacy
The Services are not intended for individuals under the age of majority. We do not knowingly collect personal information from children.
9. Data Security & Retention
We implement reasonable safeguards to protect your personal information. However, no system is completely secure.
We retain personal information only as long as necessary to:
* Provide Services
* Comply with legal obligations
* Resolve disputes
* Enforce agreements
10. Your Rights and Choices
Depending on your location, you may have rights to:
* Access or request information we hold about you
* Request correction or deletion
* Receive a portable copy of your data
* Opt out of targeted advertising or data sharing
You may exercise these rights by contacting us at **[support@luxelifeaffiliates.com](mailto:support@luxelifeaffiliates.com)**.
We do not discriminate against users for exercising privacy rights.
11. Global Privacy Control & Do Not Track
Where required by law, we honor Global Privacy Control (GPC) signals as opt-out requests for targeted advertising. Other browser “Do Not Track” signals may not be recognized.
12. Complaints
If you have concerns about our data practices, contact us using the details below. You may also have the right to lodge a complaint with your local data protection authority.
13. International Transfers
Your information may be transferred outside your country of residence. Where required, we rely on approved transfer mechanisms such as Standard Contractual Clauses.
14. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted with an updated “Last Updated” date.
15. Contact Us
For questions or privacy requests, contact: support@luxelifeaffiliates.com